Jewellery Education

What Does the BIS Hallmark Mean for Jewellery in India? India has one of the world's largest jewellery markets — and, until recently, some of its weakest consumer protections around...

What Is Demi-Fine Jewellery? (And Why It Matters More Than You Think) The jewellery industry has long operated on a two-tier system: costume jewellery at one end, fine jewellery at...

What Is Gold Vermeil? Everything You Need to Know Before You Buy Gold vermeil (pronounced ver-may) is one of the most misunderstood terms in jewellery — and that confusion costs...

Gold Vermeil vs Sterling Silver: An Honest Comparison Both gold vermeil and sterling silver are real materials — not costume jewellery, not alloys pretending to be something else. The confusion...